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UBS: New iPods a 'necessary' move to hold dominance

September 10, 2008 (Wednesday) | Apple

Apple's fresh iPod-related announcements -- including iTunes 8, along with new Nanos, Touches and Classics -- were a "necessary and appropriate strategy," according to UBS analyst Maynard Um. Rather than pushing any special innovation, Um suggests that the changes were needed to maintain Apple's controlling position in the media player world, where it is faced with competition such as Microsoft's...

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