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How should Microsoft fight Vista criticism? “We’re sorry” is a good start

July 16, 2008 (Wednesday) | Windows Vista

On this week’s EIC-squared podcastLarry Dignan asked me what I would do to fix Vista’s tarnished brand if I were in charge of Microsoft’s marketing for a day. OK, I’ll take the job, but on two conditions: First, I want face time with Steve Ballmer and Steven Sinofsky. Second, I want some of those dollars Steve was going to fork over to buy Yahoo, because cleaning up the Vista mess is gonna cost some bucks. Oh, and someone's going to have to say, "We're sorry."

» Read more on Ed Bott's Microsoft Report

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