What do you do?

June 13, 2008 (Friday) | Open Source

There's an interesting post from a few weeks back by Guy Kawasaki in an article entitled "How to pickup a VC." While it's a short piece illustrating how boneheaded "attention grabbers" will work against you with VCs, I think it's actually quite a good reminder about effective communications for any IT vendor. I can't count how many times I've sat through a vendor pitch or product presentation and after 20 minutes I'm wondering "Why don't they just tell me what it is that they do?" Instead, I get a lot of discussion about open source freedom, community, business models, licensing...