The battle for the embedded market heats up

April 19, 2008 (Saturday) | Operating Systems

Matt Asay has a nifty piece up right now about the embedded Linux market. It's well worth reading. Readers may think, however, that the key to market victory here lies in Taiwan, or maybe even China. I don't think it does. I think it's much closer to home. (I found this cute little guy at a forum for an Army game. If anyone knows where he lives let me know so I can give a more proper credit.) In my experience OEMs aren't interested in either design or the cost of their software. They're interested in orders. Orders come from the companies whose name goes on the outside of the box. From Cisco, say, or Motorola. It's their choices which...